Parc here

Ask restaurateur Jeffrey Chodorow what’s his favorite item at his new FoodParc and he’s at a loss.

“Maybe the egg rolls with Katz’s pastrami,” he says. (Yes, egg rolls here are stuffed with pastrami!) “But I love the burger. Pat LaFrieda made it with hanger steak.”

This food court offers relatively cheap eats when you compare it to, say, Todd English’s food court at the Plaza. There’s a burger concession called 3Bs (which stands for bacon, burgers and beers) where burgers are less than $7. An Asian-cuisine stand called RedFarm, from chef Joe Ng and Ed Schoenfeld, serves dumplings for under $6 and duck buns for $4.95.

Read more: http://www.nypost.com/p/news/business/realestate/residential/parc_here_fOMW6EfVw6YNWoYwYGTizJ#ixzz10N3lsFV2

FoodParc

The Big Screen Project

THE BIG SCREEN PROJECT
A real space where people, media and culture connect

The Big Screen Project is an innovative presentation model for video, film, live and interactive content. It consists of a large 30 ft. x 16.5 ft. HD Format LED screen located at the 10,000 sq. ft. public plaza behind a new 54-story multi-use building on Sixth Avenue between 29th and 30th Street in New York City. The content shown is eclectic ranging from the best in the arts, cinema, and new media to highlights in sports and video gaming. The vision is to expose the general public to fresh cultural content and to raise awareness for inspirational aims on subjects ranging from the ecological to the humanitarian. Our team of curators collects the best of global cultures in participation with content partners such as art institutions, film festivals, ecologically and humanitarian minded not-for-profits. 

The screen shows a diverse schedule of daily programming organized into conceptual blocks.

The aspiration is for the The Big Screen Project to become an art and edutainment destination continuously evolving with its audience and galvanizing Upper Chelsea with thought-provoking tapestries of contemporary media.

http://www.bigscreenproject.org

Chodorow's FoodParc Offers a Sneak Peek at Dry Run

 

On Wednesday, Jeffrey Chodorow's entree into the growing world of NYC food halls—Foodparc at the Eventi Hotel—opens to the public. And right before the weekend @foodparc tweeted some preview porn of the offerings, but, sadly, not very much of the space age design. They did show off some flatbreads, egg rolls, BLTs, display cases, and the like from its four stands The Press (a coffee bar),RedFarm Stand (Joe Ng's dim, dumplings, etc.), Fornetti (pastas, sandwiches, salads), and 3Bs (the burger joint). Tune in for more once we have a report from the inside and find out what happened to that once planned pudding cart.
· All Coverage of FoodParc [~ENY~]

http://ny.eater.com/archives/2010/09/foodparc.php

Parc-ing Lot

Martini Lunching in a Courtyard 

A mound of General Tso’s from Panda Express.
 
A fist-size Cinnabon.
 
The sublime offerings of Sir Orange Julius.

The sacred rituals of the mall food court are forever etched in your superego.
 
And it’s not that we miss the hairnets and the proximity to Brookstone, there’s just something sexy about a food court...
 
Here for your food centralizing pleasure is FoodParc, an upscale, white-tableclothed, futuristic food arena, opening Wednesday at the Eventi hotel in Chelsea for quick and dirty upscale lunching.
 
If the Starship Enterprise had a VIP food court, it might look something like this: you place your order at a computer terminal, get a text message when your food is ready, sip lunchtime Peronis over live DJ sets and sit at a table decked in white linens.
 
You can grab pastries and coffee from the café, flatbread pizza from a brick-oven vendor, or dumplings and noodles from the Asian spot, or just head right to the 3B’s counter for burgers, bacon and beer.

Once you’ve gotten a text and picked up your tray (go dumplings, bacon, strong coffee and a martini), walk back to the aforementioned white-linen dining room, find a corner to settle in, and a cocktail waitress will be along shortly to facilitate the fastest three-martini lunch in town.

And in a month, FoodParc will live up to the “parc” with the opening of a giant outdoor green space for dining, carousing and watching cinema gems on a giant overhead screen.

Mrs. Fields would’ve loved this.